Humanitas

For the Humanitas project, we were tasked with creating a campaign to help young people with financial problems connect with Humanitas. We came up with the idea of using posters with the theme “just a bit... too much,” suggesting that young people often spend just a little too much, leading to financial difficulties. Our goal was to keep the tone light and approachable, avoiding the negative stigma often associated with the topic. By doing this, we aimed to make the campaign more inviting and less intimidating for young people seeking help.