Kodak

For the Kodak project, our goal was to bring the half-frame camera back into popularity among younger audiences. I started by brainstorming catchy phrases that would resonate with the target group, such as “double the frame, double the fun/game,” to highlight the unique feature of the camera. After that, I designed posters that visually communicated this message, ensuring that the creative elements aligned with the slogan. The overall campaign aimed to make the half-frame camera feel fresh, exciting, and relevant again for today’s youth.